Corporate Replication

Corporate replication is just like franchise replication, only different. While this description is meant to be tongue-in-cheek, the truth is, they are very similar, while also being very different. Locations added to a system via corporate replication relate more to the original concept as that of children to parents - all owned and operated within one family structure - all locations under the direct management of the corporateHQ with all moneys distributed and spent at the discretion of the parent entity; however, the burden of success lies squarely upon the parent. Additional stores are added to the system as the corporate entity is ready and can afford to fund them.


In franchise replication, while all of the locations are still within the same system (or family, to stick with the metaphor), each franchise location is its own, independent small-business; owned, managed and overseen by the franchisee while being held to the standards and expectations of the franchisor (parent), who owns the trademarks they have licensed to use in order to carry their business. Only a percentage of the moneys made by franchise locations go back to the franchisor headquarters; however, the burden of success lies upon the franchisee and they remain accountable to the franchisor throughout the entirety of their contract. Additional stores are added as new franchisees are signed and that pace can be affected by factors such as strength of marketing strategy, economic climate, political climate, social trends and relevance in the marketplace.


As with franchise replication, we guide concepts through every necessary step of growing a concept, corporately. If you would like to discuss the differences more to see which is the best fit to ready your model's multiplication, we're available to talk whenever you're ready.

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